Are there good articles about "off-the-shelf" font pairing between writing systems?
For instance, brand approaches to font pairing text hierarchies in Latin, Arabic, and Greek (display, text, etc) that looks beyond Latin aesthetics. There are many discussions about type design harmonisation between writing systems, and countless articles on font pairing within writing systems (e.g. text / display pairings).
The problem: Existing brand identities may use typefaces that have limited support. When expanding quickly into new markets, they need an "off-the-shelf" type solution that supports multiple scripts before considering time/cost intensive custom work. This follows on from a previous post on i18n brand equity, and spurred by Azza Alameddine's excellent interview: 'How to Translate the Character of a Typeface Across Multiple Scripts'.
Any thoughts or resources?