Are there good articles about "off-the-shelf" font pairing between writing systems?
For instance, brand approaches to font pairing text hierarchies in Latin, Arabic, and Greek (display, text, etc) that looks beyond Latin aesthetics. There are many discussions about type design harmonisation between writing systems, and countless articles on font pairing within writing systems (e.g. text / display pairings).
The problem: Existing brand identities may use typefaces that have limited support. When expanding quickly into new markets, they need an "off-the-shelf" type solution that supports multiple scripts before considering time/cost intensive custom work. This follows on from a previous post on i18n brand equity, and spurred by Azza Alameddine's excellent interview: 'How to Translate the Character of a Typeface Across Multiple Scripts'.
Any thoughts or resources?
To suggest that system fonts are a "style" suitable across "non-Latin" designs makes for a blander type world, and signals that fonts do not matter. Unique and memorable design will be achieved elsewhere, which allows brands to bland type in Latin too.
I enjoyed your letter-pairing, it read like typographic poetry.
You're familiar with the historical ties between Arabic and Latin script? A different journey, but our presumed origins are the same.
Unfortunately, brands do not always listen to type designers. Many of the brands have a system for assessing the need for localization of corporate fonts - this is an additional cost, so you need to assess the need for such work. I have my own example, when a mobile communications company does not consider it important to make a non-Latin part for their corporate font. Therefore, he uses Roboto in local advertising.