Enjoying Figma's config conference (ongoing now
) and was slightly astonished by the talk just passed "How we internationalized our typography stack
". Expecting this to be a fun voyage of internationalisation (i18n) at scale and all the political difficulties of buy-in that can entail. How wrong I was…
Klarna's approach to i18n:
(1) Trade off typography's role in brand equity by concentrating on branding elsewhere (e.g. motion, "like tiktok")
(2) Use system fonts, not even Google Noto.
I appreciate that internationalisation is not the easiest problem to solve, but nor is it overly difficult to overcome with a few clever typography hacks. Am I alone in this?