Hi Type Drawers community!
I have been afraid of creating logos with customized fonts because, well, they always end up poorly. This time I kinda got out of my comfort zone and decided to do it.
This project it's called Petit Poison (Small Poison). It's a fashion brand, in which she wanted it to have a Baroque style, being really into the Alexander McQUEEN font style (Baskerville), but in a quite modernized style.
It's definitely not done and in need of some refinements. However, since it's my first ever customized font I don't really know what's wrong about it. It feels odd, but I can't quite put my finger where it does.
If you guys can aid me to point out the weak points it would be immensely helpful.
The "e" and especially the "o" seem a bit too light.
And I would loosen the "ison".
Yes, I would move the letters in "ison" further apart from each other.
1. The thick parts of o, e, s, are much thicker than those of verticals like i and n (edit: hrant already said this).
2. You need more 'overshoot'. I.e. the round shapes need to dip below the baseline and exceed the x-height a little (more).
3. I would make the top of n and i identical.
4. The tittle (dot on the i) needs to be a little bigger, and possibly the line that constructs it a little thinner.
But I don't think a (static) logo has to "flow".
The only hiccup I had was reading "poisson" first. But that double-take could actually be an interesting feature.
So maybe the issue was less that there are too many "stops," and more that there is no clear logic to the "stops."
This gives a sense of inconsistency, and distraction. It could also help to introduce some king of "tapering" logic to the various stems, where they end or meet, unless the design is monotonal on purpose.
In italian it would be "rastremazione": I see that "to taper" means «to diminish or reduce or cause to diminish or reduce in thickness toward one end», so I guess it’s quite the correct term.
And I think the "P" is nice.
There was, in fact, someone that suggested that the bowl of the P should be a bit wider. I guess now that this point comes from personal preference?
Just tighten it up until it matches "et" and "it".