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I am aware that the L and F are not full of character. But since the main use of the logo will be pretty small, on the bottle label, they are kept as simple as possible.The problem is not that the capitals are boring, but that they don't look large/strong enough to parse as capitals. I suspect they should be wider (the F in particular), possibly taller, and their strokes should be heavier than those of the lowercase. The fact that the word is CamelCase certainly doesn't help with parsing.