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  • Re: Unnamed Sans (?)

    I like it. But the massive x-height combined with the flared terminals and gaping apertures on S, a and e make it feel like those weird fonts ITC did in the 70s and 80s rather than wood type.
  • Re: Is type hinting for screens still relevant? Should new type designers learn it?

    one thing I did not mention in my last post. Worse than no hinting, is bad autohinting. The samples shown here, I collected, all equate to a horror show of bad autohinting. fonts with quality like this often end up on live websites, so the designers must not look at lower res screens, or they are very bad designers. in each case of the examples shown here, it would be better, if there is no budget or no desire, to hint fonts, to render the fonts un-hinted, and set the GASP table to always use y-smoothing, and no hinting. Believe me the irony of the BBC site on the beauty of the Book of Kells was not lost on me.
  • Re: Darden Studio launches full testing fonts

    We offer demo fonts on Fontspring as well. These are stripped down versions, and are not universally available from all vendors.

    Some highlights from my research:

    1. Roughly 4-7% of customers who download a demo, go on to purchase that same product. 

    2. A clear subset of customers use the demo font to get a feel for it before spending four figures on a license. (These exact customers are the ones who asked for such a service.)

    3.  A customer who downloaded a demo and later bought any font spends an average 5% more than those who did not download a demo. (This probably means they are more professionally oriented.)

    4. Nefarious users have not taken advantage of the demo program. I wouldn't believe there aren't any, but we give away far fewer downloads than I ever expected to.

    5. The demo program has not made us tons of money in and of itself. But it is a great customer service tool.

    So bottom line: very little obvious downside, some positive upside, plus goodwill with your customers.
  • Re: Darden Studio launches full testing fonts

    I have done significant data analysis of buying patterns and who font-buying designers really are. Considering your library and who I think your customers are, this experiment is spot on. I predict that you don't lose an ounce of business, gain exposure for your courage, and make your customers very happy that you trust them and allow them to confirm the font is right for their project. Two thumbs up!
  • Re: Technical Trivial Facts (.ttf)

    they used Superpropagator ;-)
  • Re: Technical Trivial Facts (.ttf)


    After an exhausting expedition of more than six months –and at the brink of giving up– the explorers of the World Typelife Fund (WTF) were utterly relieved to trace a type designer whose brain was larger than his ego.
  • Darden Studio launches full testing fonts

    Yesterday we launched a new feature on our website.  All fonts are available for testing.  Licenses are perpetual and for the complete version of the full family.  This is an experiment partly in licensing because we have not created a separate testing license nor are we requiring customers to login with user names.  Instead, they can simply add the testing fonts to the cart and checkout using the same method as for our free font (birra).  Testing fonts are identified by the word "testing" in the file name and we have added language to the basic EULA everyone gets that modifies the rights for testing copies.  
  • Underware releases "Zeitung" family with Variable Font + Adobe CC plugin is interesting - a Adobe CC plugin to make Variable Fonts 'work today' :)

    The homepage is also great :)
  • Re: Typefaces minisites

    Not a list of all sites, but perhaps you're thinking of:
  • Re: Changes to Reactions

    We should communicate with accountability.
    If you hover your pointer over the flag, you can see the actual first and last names of the members who clicked it. That's some accountability. If you post "Let's not blow up the moon" and I click "disagree", I've publicly stated that I'd like to blow up the moon. If you'd like to call me out on it, you can.

    Without the flags, I could respond with "Actually, I think we should blow up the moon."

    But let's say 9 more members think we should blow up the moon. Should each member type their own respective messages? They probably wouldn't do that. If you can see that 9 more members disagree, it means something different than one person disagreeing.

    I've found the flags to be useful for gauging whether or not a subject is worth pursuing, or if I've gone too far with it. A few months ago I posted a dystopian view of the future of type design. From the flags, I could tell that some people thought it was interesting while perhaps not first. I went into more detail and from the flags I got the vibe "alright buddy, that's enough of that." I want to know if I'm being a pest and without the flags, there's less of a chance finding out.

    My point is: let's blow up the moon.