License size sales vary by typeface

Miles Newlyn
Miles Newlyn Posts: 273
edited November 2024 in Type Business
I've noticed that each sale our New Science licenses are much larger than our other typefaces.

This might be chance, but it's definitely something I've not noticed happening with any of our other typefaces.

I'm selling licenses by Business Size, an #employees metric. Usually there's a mix of small, medium and large license sales. With New Science we've had no small licence sales, only medium to large.

I wonder if anyone else has noticed something similar in their sales.


Comments

  • Johannes Neumeier
    Johannes Neumeier Posts: 403
    Could be the positioning as a superfamily with sans, serif and mono (+ sans extended) that appeals particularly to clients that have need for stylistic coverage, which in turn may just happen to be predominantly businesses that are bigger?
  • Miles Newlyn
    Miles Newlyn Posts: 273
    Could be. It's almost the only design where customers license two styles. I rarely sell an upright and an italic.

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