License size sales vary by typeface

Miles Newlyn
Posts: 262
I've noticed that each sale our New Science licenses are much larger than our other typefaces.
This might be chance, but it's definitely something I've not noticed happening with any of our other typefaces.
I'm selling licenses by Business Size, an #employees metric. Usually there's a mix of small, medium and large license sales. With New Science we've had no small licence sales, only medium to large.
I wonder if anyone else has noticed something similar in their sales.
This might be chance, but it's definitely something I've not noticed happening with any of our other typefaces.
I'm selling licenses by Business Size, an #employees metric. Usually there's a mix of small, medium and large license sales. With New Science we've had no small licence sales, only medium to large.
I wonder if anyone else has noticed something similar in their sales.
1
Comments
-
Could be the positioning as a superfamily with sans, serif and mono (+ sans extended) that appeals particularly to clients that have need for stylistic coverage, which in turn may just happen to be predominantly businesses that are bigger?
4 -
Could be. It's almost the only design where customers license two styles. I rarely sell an upright and an italic.1
Categories
- All Categories
- 46 Introductions
- 3.8K Typeface Design
- 478 Type Design Critiques
- 558 Type Design Software
- 1.1K Type Design Technique & Theory
- 645 Type Business
- 836 Font Technology
- 29 Punchcutting
- 512 Typography
- 119 Type Education
- 318 Type History
- 75 Type Resources
- 110 Lettering and Calligraphy
- 31 Lettering Critiques
- 79 Lettering Technique & Theory
- 538 Announcements
- 87 Events
- 111 Job Postings
- 168 Type Releases
- 171 Miscellaneous News
- 274 About TypeDrawers
- 53 TypeDrawers Announcements
- 119 Suggestions and Bug Reports