What kind of typeface names do you like? (Understanding there are variables to consider, e.g. inspiration, marketability, design intent, length, memorability, etc.)
Do you lean towards those that are more literal and common words, or perhaps something more abstract and made- (mashed-) up?
I've done a variety and just curious what resonates with others. I also consider how typically time and repetition helps something grow on you and feel familiar.