What kind of typeface names do you like? (Understanding there are variables to consider, e.g. inspiration, marketability, design intent, length, memorability, etc.)
Do you lean towards those that are more literal and common words, or perhaps something more abstract and made- (mashed-) up?
I've done a variety and just curious what resonates with others. I also consider how typically time and repetition helps something grow on you and feel familiar.
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Shorter is better, especially when a family has lots of styles, because of name table and UI limits.
Beyond that, I try to find a name with connotations and associations that fit the style of the face and/or my concept of it and contains letters that do a good job of displaying the style and character of the face (ideally in both all caps and title case).
So, conceptually I prefer abstract names. In practice, if I like the typeface I also like the name.
should not sound like a medicine
The idea for the name, in my case, comes almost always at the same time of the design inspiration. To the point it’s hard to change it afterwards if I can’t use the name. For me it’s part of the creative incipit, so to speak.
The name expresses all that I wish to convey with the design, and of course it is great if when it is set it displays the character of the typeface/family at its best.
Cutiful is an ugly constructed script which is neither cute nor beautiful that now resides in the public domain.
Simple English words also works like Banana Grotesk by MonkeyType, or Monument Grotesk by Dinamo.
Try this tool to brainstorm https://dinamo-namecrawler.com/
and this site to check availability https://namecheck.fontdata.com/