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Eating into your own market with similar releases?
Adam Ladd
Posts: 171
Have you ever seen a negative impact from releasing two related, but arguably different enough, versions of a font into the market within a short time of each other (e.g. 2-3 weeks)? Do they eat into each other's effectiveness/sales potential and should have some time on their own, or might they benefit each other by showing breadth and giving exposure to the other?
For example, it might be Fontname was the original release, and 2-3 weeks later a companion, Fontname Stencil or Fontname Rounded, is ready.
For example, it might be Fontname was the original release, and 2-3 weeks later a companion, Fontname Stencil or Fontname Rounded, is ready.
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