Eating into your own market with similar releases?
Adam Ladd
Posts: 259
Have you ever seen a negative impact from releasing two related, but arguably different enough, versions of a font into the market within a short time of each other (e.g. 2-3 weeks)? Do they eat into each other's effectiveness/sales potential and should have some time on their own, or might they benefit each other by showing breadth and giving exposure to the other?
For example, it might be Fontname was the original release, and 2-3 weeks later a companion, Fontname Stencil or Fontname Rounded, is ready.
For example, it might be Fontname was the original release, and 2-3 weeks later a companion, Fontname Stencil or Fontname Rounded, is ready.
Tagged:
0
Comments
-
People often want related fonts if they see them presented within a short time so it is likely thay releasing Fontname then Fontname Stencil and Fontname Rounded shortly after will enhance sales.If the original font was any good of course !2
-
Ha, yes, valid point at the end, Paul. Thanks.0
Categories
- All Categories
- 40 Introductions
- 3.7K Typeface Design
- 793 Font Technology
- 1K Technique and Theory
- 609 Type Business
- 443 Type Design Critiques
- 535 Type Design Software
- 30 Punchcutting
- 135 Lettering and Calligraphy
- 82 Technique and Theory
- 53 Lettering Critiques
- 478 Typography
- 300 History of Typography
- 113 Education
- 65 Resources
- 492 Announcements
- 78 Events
- 105 Job Postings
- 148 Type Releases
- 160 Miscellaneous News
- 269 About TypeDrawers
- 53 TypeDrawers Announcements
- 116 Suggestions and Bug Reports