New change to the official recommendations for German orthography:
E3: Bei Schreibung mit Großbuchstaben schreibt man SS. Daneben ist auch die Verwendung des
Großbuchstabens ẞ möglich. Beispiel: Straße – STRASSE – STRAẞE .
Translates to: “When using all capitals, SS is used. In addition, usage of the capital letter ẞ is also possible. Example: Straße – STRASSE – STRAẞE.”
From the Rat für Rechtschreibung
’s third official report (in German; see p. 7/8):http://www.rechtschreibrat.com/DOX/rfdr_Bericht_2011-2016.pdf
What’s new here is that this is no longer merely recommends the cap eszett as a valid alternative for proper names but makes it a sanctioned alternate spelling in general orthography. In addition to official documents and forms (where personal names need to be capitalized) the report also highlights the usefulness in advertising and editorial settings, explicitly citing existing usage.
I find it heartening to see that after the initial push to get this into Unicode, type design and typography practice can come together to raise awareness and have a real impact on how language lives. Congratulations and thanks, once again, to @Andreas Stötzner