Hi,
Here is a wordmark which is based on the typeface Andes neue. I have tweaked the e/ to form a ligature with o/ and redraw the B/. from scratch. What to do you think about it?
Majorly -
1) I am worried about the weight of B/. wether it matches with the rest of the letters or not
2) How to bring the DNA of 'eond' into B/
Comments
More on topic/in line with your actual question: The /B has a different curve tension than the rest of the wordmark. Specifically, it seems lower in curve tension. Also, it looks very... weird. An /n with smooth transitions and vertical swooshy terminals would never go with such a /B (spurless on the lower left, with a weird diagonal cutout, and a diagnoal terminal). So in no point do they actually visually relate here - sorry.
I got your point. I made the adjustments you suggested for B/ I used o's curves as reference to add curve tension to B. Does this make it at least a little better?
Hey Thanks guys, actually it makes so much sense. Here I drew the the vector. It is slightly thicker and wider. And i removed the eo ligature. It flows so much better.
I want to know if the n/ looks like cursive r/ in any way?
Also attached the connected version.
- Make the curvature of the cut lines echo the nearby oval.
- Make the two ovals of the B meet in a wedge in the middle, not one springing from the other, but both from the same point.
- the top left part of the /n and the bottom right of the d should be the same element, inverted. Also, in the n it is skewed, but in the d it is cut vertically.That makes no sense to me.
Make the n and d connect in the same style that the e and o do.
It's maybe best to take a marker and write out the mark 30 times until you understand the logic. Select the three best letterings and build on them. Make it your own.