Hello to all,
Firstly, a little hello from a new user!
I am trying to look into the origins of corporate typefaces and am a bit stuck as to where to look to find some answers.
I am doing this research out of personal interest but equally as a base for a type course I am giving. I am curious to try and trace the origins of when brands started investing and creating their own typefaces as opposed to buying 'of the shelf' designs.
In recent years, we have seen a rather large number of brands investing in their own typefaces but it seems like quite a contemporary case. So my questions would be:
1) Would anyone know of ressources or books that have covered the topic of corporate typefaces?
2) Does anyone know of the first brands that started to use their own corporate fonts as opposed to commercially available typefaces?
I am trying to avoid publications who would have a 'real' use for typefaces, things like the work of Stanley Morrison for the Times or the nameplate works for other magazines or newspapers and focus more on the branding side, so typefaces made for a brand like the work of Dalton Maag or others.
Hope my question is clear and thanks in advance for any input!