I’m interested in the American style of lettering that seems to fit inbetween Atkinson style sign lettering and art deco. It has the high-style look of art deco, but the letters are usually serifs with jazz-age swing. It lacks the restraint I associate with Futura-affected modernism and Benton’s tight deco types. It’s something I mostly see in architectural lettering (see attached) but also turns up in stuff like the New Yorker’s logo. Is there a name for this?