I’m interested in the American style of lettering that seems to fit inbetween Atkinson style sign lettering and art deco. It has the high-style look of art deco, but the letters are usually serifs with jazz-age swing. It lacks the restraint I associate with Futura-affected modernism and Benton’s tight deco types. It’s something I mostly see in architectural lettering (see attached) but also turns up in stuff like the New Yorker’s logo. Is there a name for this?
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http://archive.org/stream/letteringforcomm00gordrich#page/n5/mode/2up
1927 Samuel Welo - Studio Handbook Letter
(1960 2nd Edition) http://archive.org/stream/studio00welo#page/n15/mode/thumb
After looking at those books (and others from the same time period) you may want to have a second, more detailed, look at Nick's fonts. I think the man deserves much more recognition for what he has done, that what he actually gets. There are a lot of undervalued gems in Nick's library.