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I wanted to get some professional opinion/critics on my first typeface. Here are some background about it.
I started working on Inovato when I attended Crafting Type in Hong Kong March last year (kudos to @Dave Crossland, @Thomas Phinney, @Blondina Elms Pastel, & @Alexei Vanyashin). We were asked to design and create a typeface and I chose to make a text sans serif. I thought it’ll be more challenging and I’ll learn more during the process.
Here’s the objectives of Inovato: I wanted it to look neutral with a bit of friendliness and character in it. It has to be able to perform well in smaller sizes. From what I understand, the usual way of making type work in smaller sizes is to have a taller x-height and wider width to give it more space. I want to try some other options, so instead I maintained a rather normal x-height, a regular width(in fact it’s a bit condensed), and tried to use more open apertures and clean shapes to achieve the breathability. Look at the lowercase “a” and “e”, you’ll see there’s a slanted cut to help stealing some white from the black. The slant is also consistent throughout the typeface so it serves the purpose of giving the design a certain character.
I’ve attached the proof for the regular and the bold weight. The regular one hasn’t been perfectly kerned yet and there’s no kerning set for the bold one at all.
Any thoughts and opinions are greatly appreciated. Looking forward to learn more from all of you!