So, I wrote an article about some changes in the font biz over the past decade or more: so. https://www.commarts.com/columns/fontocalypse-now (the print article has a sidebar, which is why there is t… (View Post)
Well, you are saved from doing the work. It is a “bonus” of sort of insurance against the loss of potential future work. So I would definitely not charge as much. Maybe figure out, on average, how mu… (View Post)
Note that my suggestion of offering two separate fonts does not mean one could not also offer a single font with features. Or in the first font, it has the features, and the second is available for t… (View Post)
Both, clearly. ;) No, I am not talking about kerning, but (more or less) tracking. The overall spacing. As Hrant alludes to, there are many other adjustments one can make in scaling type. Ho… (View Post)
Ideal spacing for lettering, and even a logo, is quite a bit different for small print vs large-scale banner. That said, it can be hard to get the people who are using the logo to keep track… (View Post)