MyFonts in ChatGPT

Nadine Chahine
Nadine Chahine
in Font Technology
Hi all,
I recently discovered that a MyFonts app is shipping inside ChatGPT:
https://www.monotype.com/company/press-release/monotype-launches-myfonts-app-chatgpt-bringing-real-font-discovery-ai

I took a screenshot of a new typeface that we just released on ILT and asked ChatGPT to identify the font. This is Dez Bollardian with the screenshot from our homepage:




and ChatGPT gave me this response:







Fyi, this is Moderna Sans:








I had tried another screenshot earlier of a different typeface and each time it gave me a MyFonts product to buy. With this specific example, I challenged the response a couple of times and eventually it gave me different responses. They were still wrong.

I asked about this typeface which is Graveur:




and this is the response I got:









Again, it keeps sending me to Myfonts.

I do wonder what sort of background deal exists between Monotype and Open AI, and this does invite further investigation. Will every font identification request lead to a MyFonts product? I will dig a bit more so we can better understand. If anyone can please test font identification within AI that would be much appreciated and there will be space to discuss this in our conference. 

Online searches via AI tools is becoming more and more present. If AI tools favour a specific distributer, this will have a significant impact on organic search results. We need to better understand this...


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Comments

  • John Hudson
    John Hudson
    AI: the perfect storm of stupidity and capitalism.
  • Haraldgeisler.com
    Haraldgeisler.com
    edited September 3
    Just this:
    My ChatGPT says:

  • Nadine Chahine
    Nadine Chahine
    I used the same prompt and got similar results as above. But in this case it's not font identification but rather asking it directly for recommendation. So not the same thing. 

    I tried Gemini and Claude for font identification, and did not get any commercial recommendations.

    Gemini:


    and Claude:



    Though Claude was more helpful in suggesting where to get an exact answer.


  • Nick Shinn
    Nick Shinn
    edited September 3
    AI searches follow power curve distribution.
    (A mimicry of human behaviour, in which certain cultural choices—e.g. Helvetica, Taylor Swift—tend to dominate all others, with the mean being far above the median.)

    83% of AI-assisted searches now result in zero clicks to the open web.

    AI searches favour well-established cultural products. And distributors.

    However, if searchers dig down a bit deeper in the results proffered, AI searches actually provide better variety than the previous generation.
  • James Hultquist-Todd
    James Hultquist-Todd
    I'm glad we're burning the planet for the sake of these tools that give us definitively wrong information. I'm so glad nothing means anything as long as someone can scam money from someone else. 
  • John Butler
    John Butler
    I handed Grok a sample of Lindenthal’s Theuerdank Fraktur, and the best it could guess was Old English Text MT or Cloister Black. Even though MyFonts sells another Theuerdank Fraktur digitization. So Grok isn’t any better than these others when it comes to font IDs.


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