FontRadar

Hi all

After going through the threads and recently signing up for FontRadar, I thought it would be good to have some industry-wide discussion on how it can improve and help our license enforcement. 

Can we get some opinions from those of you who have used it for years and those who want to sign up but are hesitant?

I believe it to be a great tool for everyone in the industry, but I also see room for improvement. 

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Comments

  • Nick Cooke
    Nick Cooke Posts: 202
    I signed up over a year ago. I had some good results initially but it has trailed off now which is only to be expected. 
  • Nick and Miles,

    Thanks for your comments. Nick, I agree and I expect the results to go a little slower. I imagine they collect a pool as they 'trawl' and that's why a large result comes at first, and then as they continue the cases are less. it's to be expected.

    Miles good for you— I'm also happy with the results thus far. Are you satisfied with their handling of customers, especially those who have the correct licensing but may not have their sites linked to the license? Would you be happier if you could contact on your own? I've talked to several other industry people who would've signed on if they could do their own 'policing' while still paying their share to use the service. I must admit I'd be happier too if I could police myself. 
  • Thank you for your input John, and I agree with your comment on their compliance service.
  • Joyce, that's a very valid point and it's very much the same feedback I hear from the rest of my contacts. Maybe this would be a good time for the FR team to listen and possibly make it possible again for us to use their service while enforcing it ourselves.
  • Thomas Phinney
    Thomas Phinney Posts: 2,954
    edited February 18
    I can understand why. The revenue-sharing is dependent on both the folks doing the investigations being honest, and revenue-sharing becomes tricky if the foundry team has (understandably and legitimately!) goals that prioritize customer relations more highly above revenue, compared to what a third-party enforcement team might do.

    Not to mention that it becomes dependent on the honesty of the foundry as well.   :#
  • John Hudson
    John Hudson Posts: 3,349
    I’d be happy to sign an agreement to pay a finder’s fee to Font Radar if I were to resolve a license violation I had found with their tool, as well as paying a monthly fee to be able to use the tool for the thing I actually want to use it for, which is finding nice stuff for Fonts in Use, to identify customers for new fonts, and understand usership patterns for different font families. I tested the tool, and am very impressed with how it works, but their business model is the thing I am least interested in using the tool for.
  • @Miles Newlyn, It's of course sad that it's been misused because it's not exactly an astronomical income that this service represents, but more than anything a good way to search and keep an overview of enforcement.

    Thomas, yes absolutely it's a tricky situation at any rate. I find it to be a very fundamental difference between how foundries operate and have had issues with it myself. 

    Thanks John— again, I'm with you on that.
  • bojjoe
    bojjoe Posts: 3
    I have been using it for a good year or more and its helpful in two ways as someone else mentioned: find good uses and potentially infringing licenses (found a whole pharma group unlicensed through there, so yeah sometimes is stuff worth chasing). Overall, it misses a lot of sites, as I had found ones the radar did not, but it's a nice extra thing to have (i'm on the % option with no litigation)
  • Tim, yes that was exactly what I had in mind— this is in-line with the kind of anecdotes @bojjoe mentioned with the pharma group. Thanks for chiming in. Are you using their service as well?
  • @TimAhrens exactly right.
  • For clarity, what does FR actually discover? Infringing web fonts? Do they have some capability to look at Apps? Marketing Campaigns? Banner advertising? It would seem to me that if the interest was creating tools to perform the same searches as them so each foundry could do its own reach out that it could be worthwhile to define what the tool can and should look for.
  • Apps they find too, but to my knowledge no marketing campaigns or banners. Social Media they investigate too.
  • Just as an anecdotal experience relayed from "user land": I've seen reddit threads where license violators contacted by FontRadar have asked for advice and the overwhelming response from other users was that those enforcement emails are likely a scam and to be ignored and definitely not sanctioned by the foundry.

    So, there's that. 

    Maybe we also need to look in, from the outside, too. I guess it has its place for obvious infringement by juicy clients, but no point in hounding on the average Jane and Joe freelancer and wedding card invitation hobbyist, imo.
  • We have been contacted by several font users who said FontRadar did not seem legitimate to them. Passed this feedback on to FR but improving this does not seem to have high priority for them.
  • And often, their emails land in the user's spam folder.
    But in general I am totally happy to have signed at Fontradar. 
  • Miles Newlyn
    Miles Newlyn Posts: 261
    edited February 28
    Any email sent from FontRadar can include a link to a foundry page that legitimizes FontRadar and the email. It's not perfect but it helps.

  • Maybe we also need to look in, from the outside, too. I guess it has its place for obvious infringement by juicy clients, but no point in hounding on the average Jane and Joe freelancer and wedding card invitation hobbyist, imo.
    I agree, and it seems they have an option in the "categorise" dialogue which allows you to select it as "not worth pursuing", and I think this is a rather reasonable way to look at it too. 

    As @TimAhrens points out, among others, is that perhaps the feedback is not going through strongly, and I hope this thread can help a bit. A more refined version of such a service is a help to everyone. 
  • andreirobu
    andreirobu Posts: 4
    This, in theory, sounds like a great service, BUT: some red flags for us were sharing the font files for our full catalog and providing our past sales data and existing customer information to determine illegal uses—this is a very delicate matter. Sharing our customer list with a third party also feels like a breach of their privacy and trust. We’d be very interested in using the service if we had control over settling the disputes.
  • John Hudson
    John Hudson Posts: 3,349
    I wonder what it would cost foundries to collectively develop a tool like the one FontRadar uses or, alternatively, to buy it off FontRadar (who could continue to offer a license enforcement service for any companies or designers who don’t want to spend their time doing that).
  • Igor Petrovic
    Igor Petrovic Posts: 310
    Does FR go after piracy sites?
  • andreirobu
    andreirobu Posts: 4
    This, in theory, sounds like a great service, BUT: some red flags for us were sharing the font files for our full catalog and providing our past sales data and existing customer information to determine illegal uses—this is a very delicate matter. Sharing our customer list with a third party also feels like a breach of their privacy and trust. We’d be very interested in using the service if we had control over settling the disputes.
    You don't need to give them your customer data. We didn't (and we'll never give that data to anyone). If you decline to send them that data, you will have to manually check their findings to make sure no legitimate users are mixed in.
    Thanks for the info. This is what we were presented with so we could not accept. They were only accepting foundries that would go for the full package. It seemed the service is pushing for selling licenses themselves or access our sales through an api in order to receive their percentage. This felt a bit invasive. 

    While I understand it is a business and they want to make some money too, we would appreciate if there was a way where we keep this data private.



  • @andreirobu Hypothetically, how would you like the service to work? Would you prefer to have a sort of dashboard where you search through hits of your typefaces in general? Or only new finds? Somehow mark found uses as "checked" yourself by comparing to your customer data?
  • Thomas Phinney
    Thomas Phinney Posts: 2,954
    I’ve written several articles on this topic, advocate for it whenever I can, and even speak at conferences about it

    Can you provide links to some of those things? I am sure that it would be interesting to see more about your perspective.

    Also, thank you for providing so much detail on the foundry-specific customization you provide in your services.