AI for custom type

Nadine Chahine
Nadine Chahine Posts: 82
in Type Business
Have you guys seen this?

https://www.linkedin.com/posts/the-brand-identity-group-ltd_scandinavian-gw-studios-have-developed-an-activity-7252362983715082242-r-7N

It's said to launch early next year. 



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Comments

  • Simon Cozens
    Simon Cozens Posts: 733
    edited October 17
    Any evidence that this is anything more than a parametric variable font?
  • James Hultquist-Todd
    James Hultquist-Todd Posts: 416
    And a bad one at that.
  • JoyceKetterer
    JoyceKetterer Posts: 804
    edited October 17
    It was trained on "open source typefaces" (I assume they mean libre).  @Dave Crossland is that allowed?

  • James Puckett
    James Puckett Posts: 1,991
    It seems like the SIL license fonts would allow them to distribute AI generated fonts but not sell them.
  • Dave Crossland
    Dave Crossland Posts: 1,429
    Right; training AI on libre fonts is allowed, since all usage scenarios are allowed. But making derivatives from OFL fonts is, as James says, going to require the results to be  (remain) OFL, no matter way process is used to derive them.
  • Nick Shinn
    Nick Shinn Posts: 2,188
    edited October 17
    Why are the results of “training” not “derivative”?
    How is it different from, for instance, tweening between Roboto and Noto?
  • John Hudson
    John Hudson Posts: 3,137
    edited October 17
    Why are the results of “training” not “derivative”?
    I think everyone here is saying that they are derivative, and hence that the terms of whatever license agreement covers the works on which the AI was trained applies to the AI output. This is something on which both commercial font sellers and libre font distributors will likely agree, since both rely on licenses to define terms of use for derivatives (and whether derivatives are permitted at all).

    The legal analysis I have read regarding derivative works and AI suggests that questions could be raised in court, both in terms of challenging copyright law regarding derivative works made by AI or, conversely, extending copyright protection to works made by AI. Fun times! 

  • JoyceKetterer
    JoyceKetterer Posts: 804
    edited October 18
    @Dave Crossland But if they sell a license to their software that would be allowed?  Feels like the whole thing is derivative, no?  
  • John Hudson
    John Hudson Posts: 3,137
    Interesting question, Joyce. I suppose they could claim to be selling a service or an app, and that they are not directly charging for the derived font. In that case, so long as they are not putting any non-OFL restrictions on the derived font, they may be within the letter of the license. Of course, that somewhat undermines the ‘custom AI fonts for branding’ marketing, because the resulting fonts would be derivatives subject to OFL libre rights, so not proprietary to the customer or their brand.
  • Miles Newlyn
    Miles Newlyn Posts: 245
    I don't think the people that will be using something like this will even think about proprietary. 'Brand' just means graphics to them.
  • JoyceKetterer
    JoyceKetterer Posts: 804
    edited October 21
    @John Hudson I'm sure that is the argument but I don't think it floats. I'm not a lawer and it's been a while since I read the OFL license but, I think they could charge for their labor (both to make the app and to twiddle the knobs on the app) but I don't think they can charge licensing for it.  I think @Dave Crossland's team should consider suing to enforce that.
  • John Hudson
    John Hudson Posts: 3,137
    It is pretty clear that they can’t charge licensing for the font, nor place any non-libre restrictions on distribution of the font. But I don’t think there is a restriction on charging for software or services with which the font is associated or bundled: plenty of libre fonts are bundled with commercial software packages. In this case, the legal question, presumably, would be whether the service/software can in any meaningful sense be distinguished from the derivative font.
  • Kasper Pyndt
    Kasper Pyndt Posts: 35
    Sure, you can probably generate a pretty convincing typeface with AI at some point, just like you can generate a pretty convincing book-cover, poster or website. But can you make it feel human, idiosyncratic and original? (not that all humans are capable of that feat, but you get my point). 

    Let's hope that the threat of AI taking away jobs from designers will be replaced with a hope for a future where we have to work less on boring jobs. 
  • JoyceKetterer
    JoyceKetterer Posts: 804
    Yeah, I'm pretty convinced it's a tool but not a full replacement.  That said, when the lead designers can work faster there will be less work for other folks.

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