Results of a small survey about the criteria for purchasing fonts

Michael Rafailyk
Posts: 200
I asked 17 Ukrainian graphic designers working in medium design studios, as well as freelancers working with European clients, about the criteria for purchasing fonts. I want to share results with you and I hope this analytics will shed some light on the Cyrillic audience. Please note that Ukrainian designers are reluctant to purchase fonts and 90% of them prefer to use free alternatives in their projects.
What information do you expect to see first in the promo images of the font family?
10 – Font in use
4 – Typed paragraph of text
2 – Character set
1 – Technical features
Are you looking at PDF Specimen if available?
8 – I don't know what it is
7 – Yes, I watch a digital specimen
2 – No
0 – Yes, I watch a printed specimen
Are you looking for fonts that support OpenType features?
9 – It is good if they are, but this is not the main criterion for purchasing a font
3 – I don't know what it is
3 – No
2 – Yes
Are you looking for variable fonts?
13 – If the project requires it
3 – I don't know what it is
1 – Yes
0 – No
Is the amount of styles in a font family important to you?
9 – I usually only need a few styles like Regular and Bold
8 – Yes, I buy the full package more often
0 – No, I'm looking for individual styles
Do you need wide language support in fonts?
8 – Yes, my content is published on different languages
8 – Cyrillic is enough
1 – No, English is anough
Is it important to you which studio developed the typeface?
15 – No
2 – Yes
You agree with the font price if it is:
9 – Justified by the quality, functions of the font, language support
5 – Doesn't exceed your project budget
3 – Doesn't exceed the price tag of other fonts in the same category
What information do you expect to see first in the promo images of the font family?
10 – Font in use
4 – Typed paragraph of text
2 – Character set
1 – Technical features
Are you looking at PDF Specimen if available?
8 – I don't know what it is
7 – Yes, I watch a digital specimen
2 – No
0 – Yes, I watch a printed specimen
Are you looking for fonts that support OpenType features?
9 – It is good if they are, but this is not the main criterion for purchasing a font
3 – I don't know what it is
3 – No
2 – Yes
Are you looking for variable fonts?
13 – If the project requires it
3 – I don't know what it is
1 – Yes
0 – No
Is the amount of styles in a font family important to you?
9 – I usually only need a few styles like Regular and Bold
8 – Yes, I buy the full package more often
0 – No, I'm looking for individual styles
Do you need wide language support in fonts?
8 – Yes, my content is published on different languages
8 – Cyrillic is enough
1 – No, English is anough
Is it important to you which studio developed the typeface?
15 – No
2 – Yes
You agree with the font price if it is:
9 – Justified by the quality, functions of the font, language support
5 – Doesn't exceed your project budget
3 – Doesn't exceed the price tag of other fonts in the same category
12
Comments
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Nice, thanks for sharing!4
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Great. interesting to read.0
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This is great, thank you! We need more analytics like this. There is an annual "Font Purchasing Habits Survey", but they didn't publish the report for the last year. Hope they will continue...0
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