Hi,
I'm quoting the design of a typeface based on lettering from an art director, and would like to ask the board members how you approach this kind of situation. Do you make it exclusive for X years and then release it commercially? What if the initial sketch idea comes from an art director? If you offer it for sale after the exclusivity period, do you split the royalties with the art director?
I know it may depend on a lot of variables, so maybe illustrating with particular cases you've run into would help.
Thanks!
Rodrigo
0
Comments
But I did once make an exception with an artist’s calligraphy, where quite a bit of interpretation was required, and I felt I added something to it creatively, rather than just being a technician. She's also a friend.
http://www.myfonts.com/fonts/shinn/duffy-script/
The starting point is a piece of lettering with just enough information to make a typeface out of it. I'll have to do it all from scratch based on that but definitely not being just a technician.
e.g. ownership, 2-year exclusivity, or five year exclusivity.
If the art director has an interesting name, name the typeface after them.