Hi Type Drawers!! Love to be back with another project.
Not going to lie, I've counted the weeks I was absent. Life got in the way in different ways. However, that didn't stop me on geeking on letterforms and type design
So, I have some projects I would like to show you in three different posts. Here is the most recent one: my own brand logotype.
For a year I've used the logo that's in my profile picture for my graphic design brand. In that moment It felt appropiate, but having explored my style further I feel like it doesn't represents my approach anymore, which now is by experimenting a bit with type. Besides, red is my favorite color.
This is my current outdated logo.
And this is the one that I feel it represents me the most as for today. I'm super happy with the result!
Are there any refinements you guys can point out?
PS: I started to specialize in typography for logo design aproximatly eight months ago, right here on Type Drawers! Bare with me and my lack of expertise.
But the solution isn't that far away: Just let the /R stand for itself and move the /i down a level, left to the /S. In my imagination that would look quite good, since the S would be less extended, thus also a little bit lighter overall, and more fitting overall. You'd also have a cool and more apparent progression from condensed (/C) to extended (/S). Hope I could help!
PS: One more thing. With the /i on the lower level, the whole thing would fit better on a grid, making it look cleaner and, in my opinion, better in small sizes, also quite nice for spacing.
Of course, the leg of the /R can stay bent, it doesn't have to be straight. But now you at least have the visual space to really play with it and find the preferred shape.
Just my two cents, do with them as you please.
I wonder if the terminals of the C get extended a bit so that the bottom one aligns with the top edge of the S (rather than the bottom edge).
Quick mock on right (was curious
Makes sense! Made the changes.
It's your personal mark, so you should definitely ignore any advice (like mine) that doesn't fit your vision!
Tested it. I'm kinda digging it. I guess it could come to personal preference.