Is there a way to FIX the style linking on a purchased retail font? When in a Microsoft application on a Windows PC, like Powerpoint, and you change the weight of the type to Bold using the "B" it selects the demi-bold weight of the font.
Another odd issue is that a user on a Windows PC doesn't even see the Bold weight in the font menu.
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Normally, a user on a Windows PC doesn't see the Bold weight in the font menu, if it IS style linked. At least, that's the classic Windows way of showing fonts, some apps do it differently nowadays. So that part doesn't seem odd at all.
But that combined with the other thing... that is odd.
And yes, it is technically possible to go in and surgically change the naming and style linking. It would involve unlinking the demi-bold and linking the bold in its place—modifying both of those files. Which in most cases with “purchased retail fonts” is not allowed by their license terms. So, I would contact the vendor/foundry/designer for support.
Thank you @Thomas Phinney for your insight.
The typeface is Avenir Next LT Pro, with a full complement of weights and widths, was purchased as a corporate-wide license. The reason I asked about fixing the style linking is that the foundry, has so far been unresponsive to any support requests.
Also, in a corporate environment, this would be a tricky thing; you need to make sure every single copy is fixed. And there can be complications with outside vendors. So in cases when one can and does make a change, best to also tweak the family name.
I did not install the fonts before because the Mac came with its own version of Avenir Next (not LT Pro). This Mac version style links regular and bold. The contrast between them is unusually large. I prefer the linkage of medium and bold.