Hello there,
I am new here, let's see how this works. Below, you see a wordmark I am designing for a non-alcoholic home brewery. Things are slowly developing in the direction I am looking for, and lettershapes are getting more and more consistent. But that 's'... This is the kind of shape I want, strong, simple, not too wide, not too compact, and with bubble like dots. But whatever looks good when I zoom in, looks terrible in smal size, or in diapositive.
To me, it looks like there are only bad options to choose from:
1) get the two balls some more distant from the stem, so that the 's' does not clutter, but also: the shape will fall apart.
2) make the balls smaller, in order to create some space, but also: the shape will fall apart.
3) make the diagonal part of the stem some more upright, so the balls have some more space, but also: the s will loose its necessary width.
4) etc...
Can you font people help me with some advice as what parts should be held onto, when other parts get moving?
Thank you very much in advance,
Matthijs
Comments
For the rest of the wordmark, the capitals look a bit weak with respect to the lowercase, and the beak of /e is too clumpy.
I am aware that the L and F are not full of character. But since the main use of the logo will be pretty small, on the bottle label, they are kept as simple as possible.
The slanted 's' is a darling, killed because it makes the bottom 'tittle' look like it has rolled away from its place. The solution to that was to make the 's' more narrow, but then it would look too narrow.
Your problem might be density. Can you lighten it up?
That was actually a very sound advise, and opened u the way to taking a fresh look at the wordmark. Haven't found the right 'e' so far, but this is where I am at right now:
Other changes made after your remarks: lost some weight overall, changed the F stencil from x-height stem to caps-height stem, added some weight to L and F. I would be happy to hear your comments.
My thinking is this might resolve some of the tension between the curve on the outside and the straight cut on the inside.
The node where the inside curve of e meets the straight line should probably go up a little bit. And I think the terminal should be a little wider, it looks tapered right now.
Prosit, Chin-chin, Skol, Proost and until another project. Thank You!