Multiple languages brand

Comments

• Nikolaus Waxweiler Posts: 31

  July 2017

  https://www.google.com/get/noto/
  

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• Hrant Հրանդ Փափազեան Papazian Posts: 2,044

  July 2017 edited July 2017

  Noto is better than most, but always get advice from native designers for your particular design. Yes that generally costs money, but it will yield a word-class result you can be proud to feature in your portfolio.

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• joeclark Posts: 122

  July 2017 edited July 2017

  For “branding” purposes, the answer to your question is no. Nor should there be a “reference font” (that’s a new one to us) that “supports all of these formats,” especially given that Japanese, Chinese, Hindi, Hebrew, and Greek, all of which are capitalized proper nouns, constitute languages, not “formats.”

  Multilingual typography in the same script is somewhat tricky. Across scripts it is a recipe for disaster without having on board somebody, or a team of somebodies, who are expert and accomplished.

  Purely based on what you have shown us here (an ill-written request to solve your problem for you for free), you should recuse yourself from this project before you cause an international incident.

  0
• Hrant Հրանդ Փափազեան Papazian Posts: 2,044

  July 2017 edited July 2017

  Joe, that's hyperbole. Although multi-script type design is way more than "somewhat" tricky, references do have usefulness, and as such can be recommended. For example the Armenian in Noto is highly commendable, especially in contrast to what's in the much more prominent Sylfaen and Mshtakan. The danger is simply in thinking that a reference is enough.

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• Ray Larabie Posts: 1,379

  July 2017

  As for Japanese, do some market research to make sure Japanese is appropriate for your product. Sometimes foreign companies try to market their products with localized branding and it's counterproductive. For certain products, English is preferred. For example: watches, phones, automobiles, foreign clothing labels...you rarely see Japanese displayed on those. 

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