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I know you're right, Stephen. I was eager to see whose ire this would find. Now I know.
I imagine that a lot of Berthold Direct’s value is based on “goodwill,” which, in U.S. accounting parlance, includes the value of trademarks. A lot of companies beef up their balance sheets by aggrandizing the value of such intangible assets, which is how trademarks are classified. One way to demonstrate the value of the trademarks is to pursue their defense vigorously. Perhaps now they’re grasping at straws to bolster the value of their aging property, such as the Poppl fonts, that no longer sell well.