Insights from A Type Distributor: An Interview with President of Fontspring Ethan Dunham

ThomasJockin
Posts: 26
If there’s one blind spot in many type designer’s knowledge, it’s how to market their typefaces.
TypeThursday chatted with President of Fontspring, Ethan Dunham, about insights on the type market and how type designers can better sell their work.
“It’s one thing to have a hot font that sells well for three months, but what about the font that you designed five years ago that’s actually really well done, but forgotten?” — Ethan Dunham, President of Fontspring
https://medium.com/type-thursday/insights-from-a-type-distributor-1974ce80b648#.gwg82u3um
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Where physically on the planet is Type Thursday located? I can't find that on their web site.0
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Chris Lozos said:Where physically on the planet is Type Thursday located? I can't find that on their web site.0
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Chris Lozos said:Where physically on the planet is Type Thursday located? I can't find that on their web site.
If you're ever around, you're welcome to drop by!!2 -
Enjoyed that, thank you. And, yes, marketing is a huge challenge for us little guys.0
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One big takeaway for me from the article was that Ethan said that 70% of the houses marketing through Fontspring are outside the USA.1
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Since that interview I've done a pretty deep dive into our data, and some of it is surprising. Will try to pull together something to share.7
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Richard Fink said:One big takeaway for me from the article was that Ethan said that 70% of the houses marketing through Fontspring are outside the USA.Brian Willson said:Enjoyed that, thank you. And, yes, marketing is a huge challenge for us little guys.0
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Ethan Dunham said:Since that interview I've done a pretty deep dive into our data, and some of it is surprising. Will try to pull together something to share.
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