The Met new logo

Chris Lozos
Posts: 1,460
I am sure you all have seen this by now:
http://www.vulture.com/2016/02/metropolitan-museums-new-logo-the-met.html?mid=fb-share-vulture
http://www.vulture.com/2016/02/metropolitan-museums-new-logo-the-met.html?mid=fb-share-vulture
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Comments
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I assume it was deliberately designed to infuriate. That had to be on purpose, right?0
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Ray Larabie said:I assume it was deliberately designed to infuriate. That had to be on purpose, right?
https://medium.com/@rfink/new-york-s-metropolitan-museum-of-art-sports-a-new-logo-ccfe398cde90#.1z9ctafp1
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Why didn't they pick a Canadian designer?
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"We want to seem relevant and up-to-date. Kids today seem to like this godawful ugly stuff. Can you do us something godawful and ugly?"
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I'm starting to wonder if the negative blow-back from the 'design community' to a new high profile logo isn't designed in to the process... I can't even begin to explain how that would benefit anyone, but the list of very expensive/very ugly brands by firms that should know better just keeps growing.
(very funny Si.)
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