The Met new logo

Chris Lozos

I am sure you all have seen this by now:
http://www.vulture.com/2016/02/metropolitan-museums-new-logo-the-met.html?mid=fb-share-vulture

Ray Larabie

I assume it was deliberately designed to infuriate. That had to be on purpose, right?

James Puckett

Wolf-Olins just released this photo of the office that did the work.

Richard Fink

Ray Larabie said:

I assume it was deliberately designed to infuriate. That had to be on purpose, right?

Hard to explain it otherwise. Let the cringing begin.

https://medium.com/@rfink/new-york-s-metropolitan-museum-of-art-sports-a-new-logo-ccfe398cde90#.1z9ctafp1

SiDaniels

Why didn't they pick a Canadian designer?

Max Phillips

"We want to seem relevant and up-to-date. Kids today seem to like this godawful ugly stuff. Can you do us something godawful and ugly?"

Russell McGorman

I'm starting to wonder if the negative blow-back from the 'design community' to a new high profile logo isn't designed in to the process... I can't even begin to explain how that would benefit anyone, but the list of very expensive/very ugly brands by firms that should know better just keeps growing.

(very funny Si. )