I'm starting to wonder if the negative blow-back from the 'design community' to a new high profile logo isn't designed in to the process... I can't even begin to explain how that would benefit anyone, but the list of very expensive/very ugly brands by firms that should know better just keeps growing.
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https://medium.com/@rfink/new-york-s-metropolitan-museum-of-art-sports-a-new-logo-ccfe398cde90#.1z9ctafp1
(very funny Si.