Hello, everyone! Over the last 5+ years of being a type designer, I've been very passive about selling larger licenses - all of them to date have come my way via distributors or the random email requesting pricing and information, et cetera. How many of you actively pursue larger license deals and how do you go about it? Thanks in advance for your responses
Comments
There are parts of a deal that can be done on a handshake and others that can't. That distinction can often make or break a deal. It's critical to have someone who can negotiate on the phone. Not only am I reluctant to talk on the phone, I live in a very inconvenient time zone that often requires me to negotiate at 5 AM.
As for the active pursuit, there are various sites that the agent runs and through which the initial contact is made. And also keeping in touch with old contacts, ringing doorbells etc.
In my experience, the best way is to foster relationships with Design Directors, who present typefaces to clients. On the client side, this is where printed specimens come in. Send them to the in-house teams. For those who don't (or don't have time to) look at a lot of type, they remember the type that's been sent to them.