Has our Orange Maniac's economic insanity impacted your sales?

James Montalbano
James Montalbano Posts: 116
edited April 22 in Type Business
Terminal Design has only sold one font license since the middle of March.

Comments

  • JoyceKetterer
    JoyceKetterer Posts: 831
    So far we're not seeing an impact.  Q1 sales are up over most of our Q1s since 2015.  March/April are fine.  A little slow last week and this week but that's probably easter.
  • Nick Shinn
    Nick Shinn Posts: 2,271
    Hard to say. These days I’m inclined to try and relate sales to how much and what I’ve been posting in social media, rather than macro-economic events.
  • Michael Rafailyk
    Michael Rafailyk Posts: 172
    Rising prices for physical goods may also push people to reconsider their priorities for digital purchases, according to Maslow's hierarchy of needs.
  • James Montalbano
    James Montalbano Posts: 116
    @JoyceKetterer  Our Q1 sales were all quite normal, but fell off a cliff mid-March

  • JoyceKetterer
    JoyceKetterer Posts: 831
    @James Montalbano That really sucks and I hope the ship rights itself soon.  Our Q1 2024 was off a cliff.  I think a lot of companies were slow to release their marketing budgets because they were waiting for economic forcasts.  Eventually they do have to go back to business.  In the past our business has been resession proof (2008).  Our theory at the time was that companies consolidate in a downturn and then rebrand.  
  • JoyceKetterer
    JoyceKetterer Posts: 831
    @Michael Rafailyk yes, but fonts aren't a consumer product.
  • JoyceKetterer
    JoyceKetterer Posts: 831
    To whoever disagreed with my last post, I mean that fonts are mostly licensed by business.  I wouldn't think this is a controversial opinion.  For business, maintaining their brand is a first order need. That said, in 2008 Google fonts were not a going concern.
  • Yves Michel
    Yves Michel Posts: 205
    I find the "Maniac" qualifier a bit soft. :)
  • harborb
    harborb Posts: 10
    Sales for me have been just a bit up from normal, with is normal. but my foundry is also relatively new. Only like 4 years old so I think I am still at the point where I am growing just because I am new and word of mouth hasn't yet reached its natural capacity for me.

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