Feedback please for Font Business course/seminars

Nadine Chahine

Dear all,
We're planning a new Font Business course or series of seminars and I would love your feedback as to how you think this should be structured. The plan is to have these 4 lectures/seminars. Each 1.5 to 2 hours each over the span of 2 weeks (tentatively, first half of December).

This is the plan below and the focus is on e-commerce. Enterprise is already covered in Julia's course.

Session 1: Beginner level to intermediate

Typeface launches and portfolio planning

Typeface and library marketing

Competitive market analysis

Sales and offers: understanding what works

Session 2: Beginner level to intermediate

EULAs

License types (Desktop, Web, Apps etc)

Session 3: Beginner to Advanced

Business models (perpetual, annual, subscription)

Pricing tiers and multipliers

Tier types (by traffic, company size etc)

Session 4: Beginner to Advanced

Distribution agreements (every nitty gritty detail of it)

1- What do you think of the topics? Is there anything you think should be addressed?
2- Should these be offered as all in one bundle or per lecture? Or week 1 vs week 2?

Thank you!