Neutral Typeface Ideas?

Typofactory

Hello,

I want to create a neutral typeface that, effectively, has no personality. I know that Untitled Sans already does this, but I think I can do it better (I don't, I just want practice). If you could spare a minute, please give ideas for each letter and how to make it as neutral as possible. Some more information on the font itself: It will be a Neo-grotesque with close apertures and 90° terminals (not unlike Helvetica). I only will be making the Latin and Greek alphabet, but in the future I might add the Cryllic alphabet. TL;DR ideas on a per-letter basis on making a neutral typeface.

Stephen Coles

See also Kai Bernau’s Neutral.

jeremy tribby

I kind of think neutral type is a myth, or rather marketing. familiarity is what you get from something like helvetica

Chris Lozos

Totally neutral is a moving target, if you make it, it will change.

Paul Hanslow

If I was to make a neutral typeface, I'd start by testing out rudimentary shapes, like bowls, stroke contrast, weight distribution etc and then assess see how these shapes interact with each other. Are these shapes remaining 'neutral' when applied to a sample of letterforms (a, d, p, q, b, l) or are they interacting in a way that creates too much character? If they're too flavourful then assess why and adjust. 

It's easier to have some outlines to work with and make them more neutral as you progress. IIRC Kris tested Untitled by setting long texts (books) in the typeface and reading paragraphs to see what typographic features caught his eye and stood out. He'd then go back and revise.

Andreas Stötzner

a “neutral typeface” – doesn’t exist and will never exist.

And why do want to waste your time on the 37.854th mockery of Helvetica, the black hole of type history?

Miles Newlyn

Try using Ai for this.

James Hultquist-Todd

What might be interesting would be to explore different ideas of neutrality. Neutrality of form, where all the letterforms are designed to look as similar as possible (like Helvetica), or some sort of conceptual neutrality where you attempt to distill each letterform down to its basics but without making them all look completely similar (kinda like a geometric sans or something).

Nick Shinn

Adrian Frutiger’s methodology.



And this from Vanity Fair magazine in the 1930s: the photo-composited movie star.

Chris Lozos

to mix a few great fonts into one does not ensure a marriage made in heaven.  It sounds like a valuable exercise and may teach you what you don't expect.

Mark Simonson

Looking at the Frutiger method, an analogy comes to mind. If you take the primary colors of ink, magenta, cyan, and yellow, and mix them together, the resulting colors will never be as saturated as the primaries. Or with paint, as you mix colors together, they converge toward gray. I think overlaying or averaging typefaces will get a similar result: A design without strong character. So maybe there's something there.

Paul Hanslow

Great idea, Mark!

Ray Larabie

I think a lot about neutrality in typefaces and while I’ve heard the sentiment that there’s no such thing as a neutral typeface–I don’t think that’s true. There are strata of boringness that have yet to be fully explored, and I don’t think it can exist in a solid state. In the ballet of typeface design, neutrality dances in tandem with its era. Consider Univers: a beacon of modern minimalism in the late 1950s, yet by the 1970s, it looked practically invisible and even made Helvetica sparkle like a glitter ball in comparison. In today's open-sans (Myriad) dominated landscape, Univers’s closed shapes and mechanical cadence grant it character and render it, dare I say, interesting. Seeking the pinnacle of typographic neutrality? Reflect upon the epoch's prevailing typefaces—Google's web staples, Microsoft's core repertoire, and Adobe's default types. Use these as your compass to chart the course towards the quintessential yawnworthy typeface.

Thomas Phinney

Broadly, I agree with Ray.

That said, Aptos (Microsoft standardizing this year) and San Francisco (Apple’s system font) and Roboto (Google’s system font) are all neo-grotesques. The first two are definitely in the Helvetica vein, while Roboto is not as consistently so. Yet overall, it certainly seems like between them they define a general area for the 2020s “neutral zeitgeist.”

Dave Crossland

I've published a few fonts like Nick referenced @ https://fonts.google.com/?query=averia|average

John Hudson

I remember joking with Bruno Maag that in client briefs ‘neutral’ was always a codeword for an Helvetica clone, while ‘clean’ was a codeword for a Frutiger clone.

@Dave Crossland

I've published a few fonts like Nick referenced

None of which are neutral in appearance. In fact, they’re quite strongly flavoured.

I think part of the difficulty of thinking and talking about this subject is the confusion of concepts like neutral and average, and the former’s conventional—and hence cultural and momentary—expressions in established genres of geometry, structure and detail.

Kris Sowersby

To be clear, I’ve never described or thought of the Untitled Collection as “neutral”.

Miles Newlyn

Mae from Lettermin

Johannes Neumeier

Whatever you define as neutral just reveals your own bias. Realizing what that may be could prove more interesting than the resulting typeface itself.