Maybe so. They appear to get eBay, mRNA, and bell hooks correct!
Is the term "x-height" unique in the degree of its self-referentiality? To me it is not just better left lowercase, but actually only correct that way.
I pretty much agree with you, but I can appreciate the idea that it’s just a term and that it’s fine to capitalize it at the beginning of a sentence or similar circumstances. (Not the case here in the article of course; they’re just capitalizing it everywhere. That’s wrong.)
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Is the term "x-height" unique in the degree of its self-referentiality? To me it is not just better left lowercase, but actually only correct that way.