Hi Type Drawers! It feels good to come back with a post here, it's been a while since I've done a purely typographic logo. This time, I wanted to make as many changes as possible before asking for your help, so that, you know, I can be confident with myself and test my skills and knowledge
This is MARKESSA, a client's small business looking to sell beauty and cosmetics products. Her primary sources of inspiration were the logos of Lancome Paris
, and after some back and forth and discovery sessions, she chose these alternatives
as the foundation of the new logo.
Markessa has three references:
- First and foremost, her name is "Marcela". Explaining the relevance of the M.
- The double "SS" is derived from her surname. I'm not sure if I should reveal her identity, but she has an Italian surname with a double SS.
- The entire word Markessa refers to Marquess people in royalty, and we intend to carry that concept throughout the visual identity.
This is the end result so far.
Since it's a small business, she will first sell her products via WhatsApp. Because of this requirement, readability became an important consideration, and all ideas involving high contrasting letter-forms were discarded because they would cause issues when seen at small scale. Still, I'm attempting to balance readability and still make it look aesthetically pleasing when seen up close. However, as brand awareness grows, we intend to give more importance to the "M" and the icon alone, but those are logo-specific concepts.
Still, I'm not entirely sure if it could look better:
- I'm not that confident about how the "S" and the "A" are drawn
- Letter-spacing at "ESS" feels tight at small scales for me, I'm not sure. But I think there is something in there and needs improvement, despite having already made adjustments.
- If serifs are consistent and if the overall letter-forms look good.
Despite all that, I'm confident that my typography skills have improved since my first serious attempt
What do you think?