Recommendations on building a foundry website

What approach would you recommend for a simple foundry site: coding in HTML/CSS from scratch, CMS like WordPress, website builders, or something else?

A simple foundry site showcasing fonts with the usual type sampler and a few classic pages & functions (blog, about us, FAQ, licensing, newsletter subscription .etc)

Option A: Using external payment processing like Gumroad
Option B: Selling fonts directly from the site 


  • James Hultquist-Todd
    I highly recommend Fontdue. I’ve only used the ecommerce portion but it has the tools to handle the rest of the website.
  • Matthijs Herzberg
    I have a squarespace website with Shopify Buy Button for e-commerce. I also hired a guy to write a Javascript/CSS type tester.
    Not as pretty as Fontdue and lacking some options for sure, but only ~$250/year + stripe/paypal fee. Works decently. Will probably upgrade to Fontdue or lttrshop or something similar at some point, when my library contents justify the fees.
  • Thomas Phinney
    Thomas Phinney Posts: 2,770
    The current FontLab site is also built in Webflow. I was very impressed with Webflow, although I never got half as good at it as Adam and Yuri. Fontdue integrates with Webflow, so if I were doing a foundry site I would definitely look at that combination.

    For (non font sales) site I went with an Elementor-based theme  on top of WordPress. If I had it to do over again, I would avoid Elementor, which is an easy-to-use design-focused thing that lives on top of WordPress; most of the cool design stuff it did was substantially added into later versions of WordPress, and it made some things more difficult to customize and maintain. The site does look slick, though, and I did most of it myself.
  • Justin Penner
    I designed and coded my site ( including the type tester, but my e-commerce is just links to Gumroad pages. A few foundries like Delve, Nuform and Cinetype also use Gumroad.

    Fontdue seems like the most popular option these days, but LttrShop and FoundryCore look great, too.

    See also:
  • John Hudson
    John Hudson Posts: 3,013
    As a first step, I recommend mapping out what you want to do with the site, what you might want to do with it in future, and figure out what features are essential, nice to have, or not important to you. In terms of future development, also consider whether you want somethng you can build on or something you plan to replace.
  • Igor Petrovic
    Would the WordPress site used to showcase fonts be slow?

    I would use Gumroad as an external solution for purchases, but I still would like to have a live type sampler on it. Is loading all those custom fonts a problem?

    Also, I tend to use a lot of promo images (up to 20 per font) and some of them are quite large because of the style and size (4 Mb). Would the gallery be slow?

    Also, is there anything else that makes WP inconvenient for the foundry site?
  • Roel Nieskens
    WordPress or not, those are legitimate concerns, to which generic solutions can be applied. You can use subsetted fonts (load minimal font to show your "quick brown fox" text, swap in a fuller font upon editing) and you can optimise and lazy load images.

    (If an image is still 4MB after optimising, I'd reconsider using it!)