While the promotions tool is still in parts all over the floor and all vital site operations are being handled by broken algorithms and outsourced chat agents, MyFonts is focused on minting apes.
I didn't see this one becuase I have an email filter that doesn't allow anything with the term NFT. It's an interesting move considering the polarized opinion on the topic. Some people see crypto as exciting and progressive while others classify it as fraudulent and evidence of a need for stronger market legislation. However, I don't think this crusade would be significantly more expensive to pull off than any other MyFonts marketing campaign. Maybe there's cogent overlap of crypto fans and people who think Helvetica is cool. Damn—that last sentence feels too plausible. Personally, I think crypto feels shady and Helvetica is the furthest thing from cool. But I admit that Helvetica is useful and crypto is handy for doing crime and probably some other activities. I'm struggling to see the positive side of this. Maybe it'll be short lived?
Despite my not having any good feelings about NFTs, I'd love to hear from anyone who has anything positive to say about this campaign. Also, I've been thinking about it more and wondering if this is part of a strategy to differentiate their MyFonts storefront branding from Monotype's other storefronts.
Whenever big companies get into NFT I wonder if they got duped into it by some consultant, or if they actively set out to defraud their customers, or both. In the meantime, I'll wait for fontcoin or some such.
Comments
Most of the marketing images I make for MyFonts etc. are already NFT-worthy art, and I’m not the only one.
See also
You can find one quality release among 100.
I specifically mean on MyFonts.