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This is what Monotype is doing instead of anything helpful

K PeaseK Pease Posts: 153
in Type Business
While the promotions tool is still in parts all over the floor and all vital site operations are being handled by broken algorithms and outsourced chat agents, MyFonts is focused on minting apes.
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Comments

  • James PuckettJames Puckett Posts: 1,849
    You don’t have to do business with Monotype. When it became embarrassing to have them as a partner I just didn’t renew my contract.
  • Ray LarabieRay Larabie Posts: 1,193
    edited June 10
    I didn't see this one becuase I have an email filter that doesn't allow anything with the term NFT. It's an interesting move considering the polarized opinion on the topic. Some people see crypto as exciting and progressive while others classify it as fraudulent and evidence of a need for stronger market legislation. However, I don't think this crusade would be significantly more expensive to pull off than any other MyFonts marketing campaign. Maybe there's cogent overlap of crypto fans and people who think Helvetica is cool. Damn—that last sentence feels too plausible. Personally, I think crypto feels shady and Helvetica is the furthest thing from cool. But I admit that Helvetica is useful and crypto is handy for doing crime and probably some other activities. I'm struggling to see the positive side of this. Maybe it'll be short lived?
  • John ButlerJohn Butler Posts: 37
    The purpose of NFTs and cryptobollocks is to part fools with their money.
  • Nick ShinnNick Shinn Posts: 1,860
    It’s to be expected.
    Most of the marketing images I make for MyFonts etc. are already NFT-worthy art, and I’m not the only one.
  • Thomas PhinneyThomas Phinney Posts: 2,265
    @John Hudson do you have any links or info you can share about that?
  • John HudsonJohn Hudson Posts: 2,382
    https://www.fontexplorerx.com/fexpro4xspecial/



    See also 
  • Dusan JelesijevicDusan Jelesijevic Posts: 55
    edited June 11
    Monotype looks like flea market meets dafont.
    You can find one quality release among 100.
    I specifically mean on MyFonts.
  • Ray LarabieRay Larabie Posts: 1,193
    Despite my not having any good feelings about NFTs, I'd love to hear from anyone who has anything positive to say about this campaign. Also, I've been thinking about it more and wondering if this is part of a strategy to differentiate their MyFonts storefront branding from Monotype's other storefronts.
  • Yves MichelYves Michel Posts: 59
    Dusan Jelesijevic said:
    Monotype looks like flea market meets dafont.

    What is the meaning of this concerning daFont?
  • John ButlerJohn Butler Posts: 37
    Is Monotype discontinuing FontExplorerX in order to push the management interface of its subscription service as an alternative?
  • James PuckettJames Puckett Posts: 1,849
    Monotype has a subscription service? I thought they shut that down.
  • Dave CrosslandDave Crossland Posts: 1,175
    Skyfonts is gone, what was Mosaic is now "Monotype Fonts"
  • Johannes NeumeierJohannes Neumeier Posts: 317
    Whenever big companies get into NFT I wonder if they got duped into it by some consultant, or if they actively set out to defraud their customers, or both. In the meantime, I'll wait for fontcoin or some such.
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