It looks like you're new here. Sign in or register to get started.
John Hudson said:
often, a luxury productIn the sense that demand is such that spending on fonts is disproportional to income and people are purchasing licenses for fonts that they do not need?
These are high-quality products or services, offered at prices so high that many consumers will not afford them. Those prices are partially justified by the high quality, but more so by the emotional connection that their devotees have with the brand.
Luxury brands often have cult-like followings, and their products may act as status symbols.
Prices are so high that very few people in the world can afford them.
…the same brand might have different offerings at different levels. For example, Hermès offers some accessories that cost a few hundred US dollars and are easily purchasable from their website — a luxury offering, but not an ultra-luxury one. However, they also sell the famous Birkin bag, which costs tens of thousands of dollars and is available by invitation to VIP customers only.
Nick Shinn said:A more realistic marker for foundries would be the typical base price of fonts for desktop licences. Mine is US$39.
John Hudson said:There is a casual use of the term ‘luxury’ that applies to anything that isn’t a necessity… But that is not the meaning of luxury good in economic terms, and I am finding this whole discussion untethered from any meaningful, systematic analysis of what constitutes a luxury good…
…and, hence, whether there are luxury fonts.
Matthew Smith said:To quote the tweet: “The initial incarnation of the Luxury Collection (when it was more conceptual art project than typeface, circa 2000) was priced high. I think it was $1500? We never sold a copy and rereleased it as a 'real' typeface with @houseindustries a few years later.”
John Hudson said:And yes, these conversations often turn toward’s The Enschedé Font Foundry, but does high(er) price automatically equate to luxury good? I would say that market activity around a product is a necessary consideration here, and something is only a luxury good, in the economic sense, if people are buying it regardless of their income level. Who purchases licenses for TEFF fonts? I have seen them in use by some Netherlands publishers, but almost nowhere else. That suggests to me that their pricing makes them exclusive rather than luxury.
Ray Larabie said:
Luxury goods show their brand name on the product but that's not possible unless the buyer adds a logo or something? I don't think this idea makes any sense.
Ray Larabie said:
Luxury products serve as a status symbol, but fonts alone cannot do so.
Ray Larabie said:Because fonts are not intended for personal usage, purchasing an expensive one is pointless. Because you can't hang it on your wall or wear it, it fails.
Craig Eliason said:
Or did they just stay put while most of the rest of the industry moved downmarket?