I'm in the process of vectoring a funky 70's vibe of a logotype for a client. It's a bit bell-bottomed and ideally has no straight lines. The spacing is on the tighter end, hence the "u-f-f" ligature to save space.
My main concerns/questions are about weight distribution and if you see how to make this feel more unified? The "s" especially is giving me trouble and I'm wondering if I should have heavier crossbars to match the bell-bottom-ness happening? Any and all thoughts appreciated!
Thanks for the thoughts, my dude! That's an excellent suggestion for the "s" — haven't attempted that yet!
& @Hrant H. Papazian
Appreciate the thoughts, friends! I attempted a more traditional italic "f" but wasn't really vibing with it. I'll take another pass at it to see if it'll look good
Here's an update — I think I'm leaning towards the serifed "s" for some reason (although it still needs work)
Those italic "f's" aint too bad I guess!
Try making the first "f" descend more (and maybe the second one ascend more).
Otherwise I think you should make the u and t (and g?) more serify.
New ff is nice!