Discretionary kerning

Nick Shinn

Kent Lew

= “Syncopation”

Craig Eliason

“...It’s the sidebearings you *don’t* use”

Chris Lozos

Photo Typositor user error ;-)

Vasil Stanev

It looks like a spider playing a trumpet

Mark Simonson

It looks like they positioned letters in the second line to line up with letters in the first line. The second line is quantized to the first, in other words.

Nick Shinn

The overshoot on the C necessitated it being nudged down a tad, to maintain the hairwidth spacing. However, there’s very little overshoot on this display cut. Also, the K is rotated, again to deal with overshoot. Still, these small adjustments don’t jump out, the focus is on spacing, not alignment.

Craig Eliason

I like Seth Meyers' late-night political pieces which use this as a title card, with some very deliberate line-to-line alignments:

Better execution of a similar idea.

Chris Lozos

In all fairness, I push spacing for similar reasons often, if it helps the message.

Craig Eliason

Fair enough, I should have presented my example as something that the original reminded me of, but made with different intentions so not normatively comparable.