I'm considering releasing a free font(s) out into places like Dafont and Font Squirrel, that ideally link back to my site and/or newsletter. My intent is more about generating traffic and newsletter signups. I consider that the majority of those who either visit and download, or signup for the newsletter may never become future customers, but there is a portion who might.
I'm also trying to chew on the measurable difference between releasing 1 or 2 weights or a single display font, versus how much of an impact a whole family might have (e.g. Open Sans or Raleway).
Wondering if any pitfalls to avoid or other advice. Also what might be the recommended license type for this (I've seen Apache and SIL).
I've looked through some of these threads before: https://typedrawers.com/discussion/comment/43081https://typedrawers.com/discussion/comment/39754