From Roi to ROI - What can a French king teach us about the value of custom typefaces for brands.

Rodrigo Saiani

Hey there,
I have co-written a story that started with a pun – Roman du Roi and Return Over Investment. It's quite a journey and (hopefully) a pleasant read. Hope you enjoy it and I'd love to hear your thoughts on the subject.

We've had the input of former Adobe Fonts director Matthew Rechs and good friends from the Brazilian type community.
https://plau.co/en/from-roi-to-roi-what-can-a-french-king-teach-us-about-the-value-of-custom-typefaces-for-brands/

Vasil Stanev

Marvelous
Isn't "clerigy, the nobelmen and the third-state" supposed to be "the clergy" "the nobility/noblemen" and "third estate"?

Rodrigo Saiani

Probably so! Pardon my English - fixing now!