From Roi to ROI - What can a French king teach us about the value of custom typefaces for brands.

Hey there,
I have co-written a story that started with a pun – Roman du Roi and Return Over Investment. It's quite a journey and (hopefully) a pleasant read. Hope you enjoy it and I'd love to hear your thoughts on the subject.

We've had the input of former Adobe Fonts director Matthew Rechs and good friends from the Brazilian type community.
https://plau.co/en/from-roi-to-roi-what-can-a-french-king-teach-us-about-the-value-of-custom-typefaces-for-brands/

Comments

  • Vasil StanevVasil Stanev Posts: 432
    edited October 2
    Marvelous :)
    Isn't "clerigy, the nobelmen and the third-state" supposed to be "the clergy" "the nobility/noblemen" and "third estate"?
  • Probably so! Pardon my English - fixing now!
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