From Roi to ROI - What can a French king teach us about the value of custom typefaces for brands.

Hey there,
I have co-written a story that started with a pun – Roman du Roi and Return Over Investment. It's quite a journey and (hopefully) a pleasant read. Hope you enjoy it and I'd love to hear your thoughts on the subject.

We've had the input of former Adobe Fonts director Matthew Rechs and good friends from the Brazilian type community.


  • Vasil Stanev
    Vasil Stanev Posts: 765
    edited October 2019
    Marvelous :)
    Isn't "clerigy, the nobelmen and the third-state" supposed to be "the clergy" "the nobility/noblemen" and "third estate"?
  • Rodrigo Saiani
    Probably so! Pardon my English - fixing now!