Howdy, Stranger!
It looks like you're new here. If you want to get involved, click one of these buttons!
Quick Links
Categories
- 3.1K All Categories
- 5 Introductions
- 2.5K Typeface Design
- 397 Font Technology
- 805 Technique and Theory
- 330 Type Business
- 305 Type Design Critiques
- 419 Type Design Software
- 29 Punchcutting
- 64 Lettering and Calligraphy
- 40 Technique and Theory
- 24 Lettering Critiques
- 242 Typography
- 169 History of Typography
- 73 Education
- 356 Announcements
- 59 Events
- 72 Job Postings
- 105 Type Releases
- 119 Miscellaneous News
- 180 About TypeDrawers
- 41 TypeDrawers Announcements
- 77 Suggestions and Bug Reports
From Roi to ROI - What can a French king teach us about the value of custom typefaces for brands.
Rodrigo Saiani
Posts: 74
Hey there,
I have co-written a story that started with a pun – Roman du Roi and Return Over Investment. It's quite a journey and (hopefully) a pleasant read. Hope you enjoy it and I'd love to hear your thoughts on the subject.
We've had the input of former Adobe Fonts director Matthew Rechs and good friends from the Brazilian type community.
https://plau.co/en/from-roi-to-roi-what-can-a-french-king-teach-us-about-the-value-of-custom-typefaces-for-brands/
I have co-written a story that started with a pun – Roman du Roi and Return Over Investment. It's quite a journey and (hopefully) a pleasant read. Hope you enjoy it and I'd love to hear your thoughts on the subject.
We've had the input of former Adobe Fonts director Matthew Rechs and good friends from the Brazilian type community.
https://plau.co/en/from-roi-to-roi-what-can-a-french-king-teach-us-about-the-value-of-custom-typefaces-for-brands/
Tagged:
1
Comments
Isn't "clerigy, the nobelmen and the third-state" supposed to be "the clergy" "the nobility/noblemen" and "third estate"?