Alibaba Group is opening up its new custom typeface, “Alibaba Sans,” for all members of its ecosystem to use free of charge, the e-commerce giant said on Saturday.
Partners, merchants and consumers on its platforms can download the bespoke typeface for both private and commercial use, the company announced, as it debuted the new font at its annual UCAN Design Conference in Hangzhou.
“We would like to make this new typeface an inclusive resource for all our partners and customers across the globe, and for free,” said Chris Tung, chief marketing officer of Alibaba Group. “True to our group mission, we are taking a concrete step forward to helping small- and medium-sized enterprises to participate in the digital economy through the power of design.”
NB This isn't my typeface. I'm not sure if this is the place to post this. Feel free to move if necessary