Hope Sans – The Type Directors Club Typeface Design Competition Winner. I’m aware that calling it a “retro trip” may be controversial. After all, virtually all typeface designs in this century are replays of what previously existed, in one form or another.
Why do you think the TDC chose this Swash-heavy typeface as a winnner? Do you find it odd or justified, in this day and age? What are your thoughts?https://www.monotype.com/resources/font-stories/meet-hope-sans-a-type-directors-club-typeface-design-competition-winner/
In our field there is no stronger indication of this than the Typographics conference. Especially in its presentation, if also its content to a lesser extent.
Not only not fruitless, but inevitable.
Hence something to guide, not shun, lest the headless chicken gets run over.
That's a good angle.
Different strokes for different folks... live and let live... and yet it remains possibly –in fact to me a duty– to point out what benefits society at large, versus merely individuals turned on by something gone. Design, versus mere Art.
To me nostalgia is sometimes a way to escape negative feelings, sometimes a way to manipulate the gullible. Culturally, it's inebriation.
Personally, I prefer to push the boundaries rather than reproduce what has already been done. Other designers are free to design whatever they choose with no judgement from me.