Back again in search of guidance, feedback, and as always, a 2nd pair of eyes on this logotype I'm working on. Inspired by chrome automobile script lettering to feel reminiscent of the 60's era. The letterform construction, angles, and even spacing are all done with speed/motion in mind. Really wanted to evoke that organic handwritten feel.
With that said, the "t" exit stroke kind of bothers me for some reason and I'm also considering rounding out the counter of the "a" in "Ball"...I think it works currently but curious what others think.
Thanks in advance for taking a look!
The tops of the /l's are quite a bit more round than similar linking loops for other ascenders. Should they be squared off a bit?
hahah I've heard ALL the nicknames. Especially in high school. No beer tummy for me!
cheers dude! Yeah I definitely agree. Gotta work on tweakin' those.
good eye! I didn't see that until you pointed it out. Will certainly be exploring those things further! Thanks so much!
this feedback dude! Thanks for the thorough write-up!
Also agree about how different the /a's are. Maybe not so extreme? You could maybe either bring the stem of the first /a up, or push the stem of the second /a down a little while still retaining some hand drawn irregularity look.
For the handwritten look, I personally like the first /a better, primarily with the way the curve/counter butts into the stem. The second /a joint feels too "perfect" with the smooth joining of the counter curve into the stem.
Appreciate the feedback regardless! I myself am the opposite, more of a lettering artist than a type designer and honestly, it could probably go either way. I'll explore some more.
Good points on those "a's" especially! Agree it felt too perfect. Going to rework a bit! Thanks again for the feedback!
Client went in a different direction and we've begun again from the ground up! Here's the newly approved logotype. I'm wanting it to still have that brushy, organic and natural approach so I left in some of those nuances in the vector. Would love some eyeballs if you have a moment!
Thanks so much
Some of the strokes in THE (particularly the verticals of H) look a bit cut-and-paste.
I think the two l's at the end should look a little more like each other in height and/or thickness, and maybe add more of a hint of loopiness to them. Reads a bit like Meat the BaU.
thanks for taking a peek! Totally agree about your comments. Didn't see that until you pointed it out. And yeah, I agree I think this direction is much stronger and fits the brand a bit better after some discussion.
Thanks again for the help!