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Why is the typeface Aperçu by Colophon foundry popular?

WH TypefacesWH Typefaces Posts: 12
edited March 2013 in Type Design Critiques
Why do you guys think it is?

Comments

  • Stephen ColesStephen Coles Posts: 969
    edited March 2013
    My guess: slightly off-kilter “modernist” type and a sense of exclusivity (not widely available) are hot with young designers right now. Aperçu has both of these qualities.
  • Nick ShinnNick Shinn Posts: 1,980
    edited March 2013
    It’s well-marketed, a somewhat interesting concept, and a subtly distinctive design.
    Its success depends on all these factors working together.
    They may be other things -- contacts and circumstances -- that we don’t know about.
    And always chance.
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