Why is the typeface Aperçu by Colophon foundry popular?
WH Typefaces
Posts: 12
Why do you guys think it is?
0
Comments
-
My guess: slightly off-kilter “modernist” type and a sense of exclusivity (not widely available) are hot with young designers right now. Aperçu has both of these qualities.1
-
It’s well-marketed, a somewhat interesting concept, and a subtly distinctive design.
Its success depends on all these factors working together.
They may be other things -- contacts and circumstances -- that we don’t know about.
And always chance.3
Categories
- All Categories
- 40 Introductions
- 3.7K Typeface Design
- 795 Font Technology
- 1K Technique and Theory
- 610 Type Business
- 444 Type Design Critiques
- 538 Type Design Software
- 30 Punchcutting
- 135 Lettering and Calligraphy
- 82 Technique and Theory
- 53 Lettering Critiques
- 479 Typography
- 300 History of Typography
- 113 Education
- 66 Resources
- 495 Announcements
- 79 Events
- 105 Job Postings
- 148 Type Releases
- 162 Miscellaneous News
- 269 About TypeDrawers
- 53 TypeDrawers Announcements
- 116 Suggestions and Bug Reports