Why is the typeface Aperçu by Colophon foundry popular?

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WH Typefaces
WH Typefaces Posts: 12
edited March 2013 in Type Design Critiques
Why do you guys think it is?

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  • Stephen Coles
    Stephen Coles Posts: 1,022
    edited March 2013
    My guess: slightly off-kilter “modernist” type and a sense of exclusivity (not widely available) are hot with young designers right now. Aperçu has both of these qualities.
  • Nick Shinn
    Nick Shinn Posts: 2,282
    edited March 2013
    It’s well-marketed, a somewhat interesting concept, and a subtly distinctive design.
    Its success depends on all these factors working together.
    They may be other things -- contacts and circumstances -- that we don’t know about.
    And always chance.

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