Why is the typeface Aperçu by Colophon foundry popular?

WH Typefaces

Why do you guys think it is?

Stephen Coles

My guess: slightly off-kilter “modernist” type and a sense of exclusivity (not widely available) are hot with young designers right now. Aperçu has both of these qualities.

Nick Shinn

It’s well-marketed, a somewhat interesting concept, and a subtly distinctive design.
Its success depends on all these factors working together.
They may be other things -- contacts and circumstances -- that we don’t know about.
And always chance.