I've been trying to get out of my type designer bubble and into "beginner" or "typical-user" mode, thinking about ways I can make font-finding/buying/using easier for my future customers. Here is one of those thoughts/questions that many of you have probably already considered:
What are your thoughts on adding a foundry prefix to font names? (ITC Souvenir, Adobe Garamond, GT Haptik etc)
I know some people might think it's heavy-handed, but in my imagination, it seems like it'd be helpful for customers who are searching for your fonts in a font menu, or online, and it would help to build brand awareness/loyalty? Isn't that why clothing companies put logos on all of their stuff?
Why do you think that most foundries aren't doing this?
(I found this thread interesting, but it mainly discussed the issue of name trademarks: http://typedrawers.com/discussion/comment/32236)
Thanks in advance for your thoughts.